The other day, an interesting thought presented itself to me.

All I ever needed to know about marketing, I learned in journalism school.

Well, maybe not all … but a lot.

It struck me that marketing (yes, even modern digital marketing) is deeply rooted in a time-tested framework that is the basis for all journalism – a way of getting to the heart of a matter that many people know as the “five Ws.” Say it with me:
Who, what, where, when, why, and how?