In the business marketing world, the “results” buzzword has been in vogue for some time now. Frankly, it appears to have a lot more legs than the less fortunate “synergy”, the trendy “disruptive”, or even the granddaddy of them all, “paradigm shift.”

Corporate pressure to show measurable ROI in every phase of the marketing process has led many a marketing director to seek out “results-driven” agencies who, in turn, have been more than happy to respond to this hot button. Open a browser, grab your business bingo card, and do a search of agencies who position themselves thusly: