Many companies today are embracing content marketing as a core component of their overall marketing strategy, utilizing marketing automation solutions like Marketo, Hubspot, and Eloqua to schedule and implement highly targeted campaigns. While these systems have made it easier to maintain frequency of contact with prospects, it's important to remember that frequency is only part of the equation. These programs are only as good as the quality of thought that goes into them. To make sure your content is working as hard as it can for you, make sure your content is TRUE—Timely, Relevant, Useful, and Engaging.