Breaking cover to gratefully acknowledge a bit of what we’ve been up to lately. Some is classified. Some is not.

All were had by a good time.

As a motorcycle enthusiast, I am often asked if I have ever read “Zen and the Art of Motorcycle Maintenance” by Robert Persig. After numerous inquires and replies that I had not, I finally gave in and read it. The experience was…enlightening. And surprisingly relevant for today’s world.

ProCode, Inc. provides outsourced permitting, inspection, and building code enforcement services for smaller municipalities in Northern Colorado. Agent Hyde helped the company refine its brand strategy, messaging, and overall look and feel—including custom photography—to better reflect their mission, values, and high level of performance in the communities they serve.

Based in Greenwood Village, Professional Employment Group of Colorado is the foremost contract staffing, recruiting, and placement firm of its kind.

Ingram Machining needed to refresh its brand strategy and update its website to more accurately reflect its reputation as one of the premier companies of its kind in the region.

CRS is a full-service insurance agency founded with one overarching goal in mind—to provide exceptional service to our customers. That includes providing a great experience for users of their website.

Even if the universe does seem half a bubble off center this year, bright spots abound. We are very excited to welcome new client, SpiralMethod, to the Agent Hyde galaxy of stars. And SpiralMethod is one star that is definitely rising.

We recently collaborated with James Fisher Technologies to design and develop a clean, modern microsite dedicated to their line of excavator safety products. Based in Loveland, CO, James Fisher is the global leader in excavator safety systems. Check out the work at www.safeexcavators.com.

The other day, an interesting thought presented itself to me.

All I ever needed to know about marketing, I learned in journalism school.

Well, maybe not all … but a lot.

It struck me that marketing (yes, even modern digital marketing) is deeply rooted in a time-tested framework that is the basis for all journalism – a way of getting to the heart of a matter that many people know as the “five Ws.” Say it with me:
Who, what, where, when, why, and how?

Many companies today are embracing content marketing as a core component of their overall marketing strategy, utilizing marketing automation solutions like Marketo, Hubspot, and Eloqua to schedule and implement highly targeted campaigns. While these systems have made it easier to maintain frequency of contact with prospects, it's important to remember that frequency is only part of the equation. These programs are only as good as the quality of thought that goes into them. To make sure your content is working as hard as it can for you, make sure your content is TRUE—Timely, Relevant, Useful, and Engaging.